1. Objective and Vision
- Promote
balanced regional development by identifying and supporting unique
products from each district.
- Enhance
the ODOP ecosystem through enterprise creation, infrastructure, and
global market linkages.
- Boost
local employment, income generation, and entrepreneurship
across all 50 districts of Rajasthan.
📌 2. Scope
& Coverage
- Applicable
to new and existing MSME units producing ODOP products.
- For
agriculture-based ODOPs, only agro-processing MSME units are
eligible.
“ODOP
MSME Unit” means
any MSME unit engaged in manufacturing / production of the Products and
Providing Services specified for their District and as declared by office of
Commissioner, Industries & Commerce, Rajasthan from time to time. In case
of multiple products manufactured or services offered by the unit, at least 50%
turnover must be from approved ODOP products.
📌 3. Key
Objectives
- Turn
districts into export hubs.
- Encourage
innovation, design, and technology upgradation.
- Focus
on skill development, branding, and marketability.
- Create
integrated physical and social infrastructure.
- Leverage
existing state and central schemes.
📌 4.
Salient Features
- Product
Selection based on uniqueness, resource availability,
market demand, and potential for GI tagging.
- Capital
Support: Financial aid for new enterprise creation.
- Quality
& Sustainability: Certifications and green initiatives
promoted.
- Skill
Development: Product-specific training in collaboration
with technical institutes.
- Marketing
& Export Linkage: Domestic and international promotion,
branding under “Brand Rajasthan.”
📌 5.
Fiscal Incentives
5.1 Margin Money Assistance
- Micro Units: 25% of project cost,
up to ₹15 lakh.
- Small Units: 15% of project cost,
up to ₹20 lakh.
- Extra
₹5 lakh for SC/ST/Women/PwBD/Youth (<35 yrs).
Margin Money assistance will only be released after
disbursement of the minimum loan amount equal to the margin money grant to the
applicant by the financial institution.
The amount of margin money grant will be deposited
in the concerned financial institution as a short-term deposit.
Here, “Project
Cost” means the cost of new building, new plant and machineries and other
related fixed assets required to manufacture end product or render services up
to the date of commencement of commercial production.
5.2 Technology/Software Acquisition
- ODOP Micro and Small Enterprises
will be provided one time assistance of 50% subsidy up to ₹5 lakh on cost
of acquisition for govt-approved technologies.
5.3 Quality Certification Support
- ODOP MSMEs will be eligible for 75%
reimbursement up to ₹3 lakh for BIS, FSSAI, ISO, ZED, IPR, etc. (quality
certifications).
5.4 Environmental & Green Projects – MSMEs as
per RIPS 2024 (4.1.3)
- 50%
reimbursement up to ₹1 crore for projects like ETP, air/water treatment.
- 6%
interest subvention on loans under SIDBI Green Finance Scheme.
5.5 Integrated Cluster Development - MSMEs
- Common
Facility Centres (CFC), raw material banks, and area infrastructure.
5.6 Skill Development - MSMEs
- Training
in product, export, packaging with support from REPC, IIP, etc.
5.7 Marketing Assistance - MSMEs
- Subsidies
for participating in fairs/exhibitions:
- ₹50,000–₹2,00,000
(depending on event type/location) + travel reimbursement.
- After
taking benefit under any of the above categories in a Financial Year, beneficiary
would not be able to take benefit in the same category for the next two
Financial Years.
